Empirically sound research includes data that is both valid and reliable. In broad terms, validity and reliability are measures of accuracy in health education research. The study design, including sample size, methodology, and analyses must be carefully monitored to accurately assess the soundness of the results.

Qualitative research provides a wealth of information, often in a natural environment, void of manipulation, to produce organic results (Merriam, 2009). The information gathered may be used to enhance quantitative results or it may be used to increase background knowledge that would otherwise be difficult to collect through quantitative designs (Muntaner & Gómez, 2003).

Photovoice, a community-based participatory process, is an effective assessment method for gaining insight, as participants use photographs to reflect community strengths and concerns. It offers health educators an opportunity to "promote critical dialogue and knowledge about important issues through large and small group discussion of photographs" (Wang & Burris, 1997, para. 1).

Physical activity metrics are often used in conjunction with other key health behavior data to assess the health needs within specific communities. It is a foundational health indicator, with valid data essential for monitoring and planning public health programs to improve community health.

Central to every health education program is the desire to improve the health of the priority population. Through a robust planning process, health education and promotion specialists can identify priority health issues and create unique health programs tailored to the specific needs and capacities of the targeted community.

Intervention development, implementation, and evaluation requires a framework for effective program management, from the earliest stages to project completion. Issel (2014) defines an intervention as “those actions that are done intentionally to have a direct effect on persons with the health problem” (p. 185).

Physical activity is a priority health issue affecting American employers and workers, including businesses located in Saint Louis County, Missouri. A healthy workforce is vital as American companies seek to thrive in a global economy, and physical activity is one dimension of health that employers may affect through supportive health promotion practices.

Cultural competency in the context of health education, is the integration of knowledge, behaviors, and policies within a public health system, that support cross-cultural interactions and delivery of tailored services at the individual, community, organizational, and institutional levels.